Client
Project Role:
Website Design & Development
UX Audit
Unique Mobile Experience
Digital Strategy
How We Transformed IQ Performance’s Website
IQ Performance, a leader in personalized fitness coaching, needed a website that reflected their expertise while driving conversions. Our redesign focused on improving user experience, optimizing lead generation, and enhancing the brand’s digital presence. The result? A sleek, high-performing website that delivers results.
Client Background
IQ Performance specializes in personalized training programs, helping clients achieve peak fitness through data-driven coaching. Their old website struggled to communicate their value effectively, leading to lost opportunities.
Key Challenges:
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Outdated design that didn’t reflect their expertise
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Low conversion rates due to poor UX
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Difficult navigation impacting user engagement
The Problem
These issues were affecting their ability to attract and convert new clients. IQ Performance’s website had several issues:
Poor design & branding
The old site lacked a modern look and clear messaging.
Low engagement & conversion
Visitors weren’t signing up for programs due to unclear CTAs and a confusing layout.
Slow performance
Load times were high, leading to drop-offs.
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The Solution
We took a strategic approach to solve these challenges:
01
UX & UI Redesign
Created a clean, modern design that aligns with IQ Performance’s branding.
Improved visual hierarchy to guide users toward key actions.
02
Conversion Optimization
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Designed high-impact CTAs to drive sign-ups.
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Simplified navigation for a seamless user experience.
03
Performance Enhancements
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Optimized website speed for faster load times.
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Implemented responsive design for all devices.
The Results: Before & After Impact
50%
50% faster load time,
improving user retention
2x
2X more conversions
from site visitors
40%+
Higher engagement, with a 40% increase in session duration
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"Our new website completely changed the way we attract clients. The design is modern, and we’ve seen a huge boost in sign-ups!"
– IQ Performance Team
Project Walkthrough
Watch a quick 1-2 min walkthrough of this project below!
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